Work Details
The Social Storyteller
Six platforms, a full calendar, and an empty pipeline. We cut to two channels, set a cadence the in-house team can keep, and tested paid before scaling it.
- Client
- Storyteller
- Industry
- Media
- Services
- Social Media
- Deliverables
- Content System
- Tools
- Meta Ads
Fewer Channels, A Cadence They Can Keep
Volume was being treated as the strategy: every platform got the same asset, resized, and none of it spoke to a specific buyer. We audited where their customers actually are and built production templates around those two channels.
Channel Audit
Where their buyers and competitors actually spend time, not where everyone posts.
Promise Per Channel
One clear reason to follow on each, written before any asset was made.
Production System
Templates that turn a week of content from three days of work into an afternoon.
Paid Test
A defined six-week budget to find the audience worth scaling.
A Full Calendar And An Empty Pipeline
Posting on six platforms filled the week without moving a single commercial number the team reported on.
Nothing was produced for a specific buyer, so nothing earned a response worth following up.
Two Channels, Done Properly
Cutting to two channels freed enough time to make work that suits each one, on a cadence the in-house team sustains without a permanent retainer.
Qualified leads from social overtook their paid search line for the first time, on a smaller total spend.