Work Details
The Search Strategist
Eight hundred indexable URLs, most of them near-duplicates, and rankings for nothing but their own brand name. We fixed the crawl, then built a content plan from real demand.
- Client
- Strategist Co.
- Industry
- Consulting
- Services
- Technical SEO
- Deliverables
- Content Plan
- Tools
- GSC, Ahrefs
Rankings Are The Method, Calls Are The Number
Crawl budget was being spent on filter permutations while the pages that mattered were discovered weeks late. We fixed the structure first, then wrote one substantial page per question their sales team answers on every call.
Crawl Audit
Canonicals, a real sitemap, and parameters excluded from the index.
Demand Research
The questions sales answers daily, checked against real search volume.
Content Build
One substantial page per question, linked along the buying path.
Attribution
Reporting rewired so booked calls, not rankings, headline the monthly review.
Eight Hundred Pages, None Of Them Found
A filter system generated near-duplicate URLs faster than search engines could crawl them, burying the pages worth ranking.
Monthly reporting showed ranking screenshots, so nobody could say whether the channel earned its budget.
Fewer Pages, Better Answers
A clean URL and canonical strategy cut the index from eight hundred pages to the hundred and ninety that deserve to be there.
Non-brand organic sessions more than doubled within two quarters, and inbound calls became the headline metric.